In nearly 9 years of blogging, the most important thing I've learned is:
BLOGGING ISN'T AN EASY GIG!
It's a delicate balance of creating, maintaining & promoting content over and over again. This is the very thing I've built my six-figure business on - and it is the very principle that has sustained my business for years. Along the way I've been to dozens of conferences and spoken to thousands of bloggers who always ask me how to grow their blogs. So that's exactly why I started my daily morning online live stream series "Blogging Over Breakfast."
RISE AND SHINE
When I started blogging, I didn't even really know what a blog was. I just saw it as an online platform to publish my thoughts. I had no clue of "communities" and "blog tribes." The idea of monetization was foreign - because I had no idea you could even make money doing it. But as my audience grew, I realized very quickly that this could become a sustainable business - but I had to rise to the occasion and learn all about how to run a website (and a business!) to be able to make it a profitable venture.
Along the way I learned things like:
- How to write content that gets pageviews
- How to write content that goes viral
- How to create images that scream "PIN ME!"
- How to build a community on Instagram
- How to work with sponsors (in a way that benefits you both!)
- How to find your audience on Facebook
- How to balance building a business while building a life
- How to grow your email list
- How to never stop learning
And all of these (plus more) come together to create layers of income that help bring security to the scary world of entrepreneur living.
CREATE YOUR RECIPE FOR SUCCESS
Fairly early on in my blogging career, it became apparent that no two blogs operate the same. Audiences vary, niches are different and bloggers themselves have their own, unique personalities. No two bloggers are the same.
The main key is finding out where you fit in and how to take advantage of it. When I started to find other bloggers, the ones I always gravitated towards were the story tellers - I love reading a good, inspiring story. So, naturally, I tried to become that kind of writer. And I failed miserably. But the blog posts where I got away from story telling and leaned more towards tutorials, those were the ones that got the most attention. One day I realized that while I can admire story tellers, I could never be one. It reminded me very much of Albert Einstein's quote:
"EVERYBODY IS A GENIUS. BUT IF YOU JUDGE A FISH BY ITS ABILITY TO CLIMB A TREE, IT WILL LIVE ITS WHOLE LIVE BELIEVING THAT IT IS STUPID."
I had to figure out where I fit into the whole creative online universe. I knew one thing for certain: Google was the number one website. Why? Because people are always looking for information. So I let that sink in.... I may not be the greatest story teller, but I was a decent technical writer. Putting those writing skills to good use was my recipe to success.
But much like you can have the ingredients in your pantry and the recipe written down on paper, you have to take action to produce something that feeds your family. With that logic, you have to take the recipe, then act upon them to create a blog that will feed your bank account.
BREAKING IT INTO BITE SIZED CHUNKS
After years of writing my own recipe for success, then helping my friends reach their blogging goals, I decided to share freely with anyone who would listen. For 15 minutes to over an hour each morning, I talked about Blogging Over Breakfast. Tens of thousands of views later, I have compiled them all into one massive collection of over 80 videos that combine to be almost 40 hours worth of information on all aspects of blogging (valued at $99). The topics range from basic beginner info to more advanced topics that will help even seasoned bloggers grow their blogs.
These videos are not scripted or edited - they simply capture the conversations I've had with bloggers just like you!
Ready to binge on Breakfast? Grab a pen & paper, find somewhere quiet, then dive into all of the Blogging Over Breakfast archives!